Leonard Mlodinow the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking) and War of the Worldviews (with Deepak Chopra) here examines how the unconscious mind shapes our experience of the world and how for instance we often misperceive everything from our relationships with family friends and business associates […]

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Subliminal: The New Unconscious and What it Teaches Us

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Leonard Mlodinow the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking) and War of the Worldviews (with Deepak Chopra) here examines how the unconscious mind shapes our experience of the world and how for instance we often misperceive everything from our relationships with family friends and business associates the reasons for our investment...

Leonard Mlodinow the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking) and War of the Worldviews (with Deepak Chopra) here examines how the unconscious mind shapes our experience of the world and how for instance we often misperceive everything from our relationships with family friends and business associates the reasons for our investment decisions to our own past. Your preference in politicians the amount of tip you give the waiter – all our judgments and perceptions – reflect the workings of our mind on two levels the conscious of which we are aware and the unconscious which is hidden from us. The latter has long been the subject of speculation but over the past two decades scientific researchers have developed remarkable new tools for probing the hidden or subliminal workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the mind affects the way we live. These cutting-edge discoveries have revealed that the way we experience life – our perception behavior memory and social judgment – is largely driven by the mind’s subliminal processes and not by the conscious ones as we have long believed. Employing his trademark wit and his lucid accessible explanations of the most obscure scientific subjects Leonard Mlodinow takes us on a tour of this research unraveling the complexities of the subliminal self increasing our understanding of how the human mind works and how we interact with friends strangers spouses and coworkers. In the process he changes our view of ourselves and the world around us.

Autor: Leonard Mlodinow
Editura: Penguin